Sector: Retail
Client: Trader
Case: Delhi-based client was in trade of fashion accessories. He wanted to be sure if he should expand his trade to retail business.
Research objective: 360? analysis of product category in context of prevalent Indian retail market scenario; preparation of a comprehensive business plan encompassing trade-specific market, consumer & competition analysis; financial plan including sale, margin, merchandise plan, staff plan, CAPEX, OPEX and P&L documents; SOP manual; and, exigency plan.
Research solution: Business feasibility study
Outcome: Satisfied client was glad that his investment in professional research was worth spending to have informed decision-making.
