Sector: Retail Real Estate
Client: Developer
Case: The developer has planned a project targeting the niche within a heritage trading market area. The developer is in need of understanding its potential retail tenants and plan suitable pitching strategy.
Research objective: Understanding target retailers inside-out: Past, present & future; business culture, ethos and ecosystem; existing business level, KPIs & store network; expansion intent & preferred choices in the same regard including triggers & barriers; team members, their roles, organizational setup; competition, merchandise mix, sourcing capabilities, operational efficiencies and penetration (influence) within trade fraternity etc., thereby, enabling developer to formulate relevant proposition that would motivate the target retailers to be part of envisaged project.
Research solution: Market surveys, retailers’ F2F interviews and mystery auditing of their stores
Outcome: Study mapped retailers comprehensively - Profile, Intent and Expectation, and provided the much-desired insightful gaps to make suitable pitch
